Good Shepherd Services

Good Shepherd Services is a human services organization that provides over 100 programs for youth and families throughout New York City. I worked with Never Whisper Justice to create a series of animated videos explaining how and why they do what they do.

The videos draw on Good Shepherd’s beautiful graphic identity, with its rich and welcoming color palette of oranges, golds, and blues. Themes of inequity and disadvantage are explored through surrealist imagery, while warm scenes of family and community life imagine what a just, connected NYC - full of possibilities - could look like.